The branding of Dog House brewery began by partnering with a classmate who would act as my client. Talking about the brand’s mission, goals, voice, customers, inspiration, etc. led to the creation of a creative brief. I used the creative brief as a guide to make many logo versions, then continued to revise the top 5 logos until a solid final came to fruition. The next and final steps of the process involved creating a brand brief which visualized the look and feel of the restaurant interior, mock-ups of beer mugs, coasters, and menus, as well as images of the target audience. The final project encompassed all that Dog House Brewery is and the quirks that make it unique.
